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Are you a product marketing hero?
Not too long ago at a major mass retailer, we presented a new product that we thought would make a lot of sense to stock. Not so fast, said our buyer…prove to me this is the right product…and the right...
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8 tips to improve your online product presentation
When you post a SKU on a retailer’s website, there is a minimum amount of content that is expected for EVERY item that is listed. That bare minimum includes: Primary image: Clearly shows exactly what...
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